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Discover the power of Google Ads scripts and GPT for your PPC campaigns. Boost efficiency with customisable, scalable, and free tools. Unleash the potential of GPT to take your campaigns to new heights.
Using the right tools is key to managing efficient PPC campaigns. Google Ads scripts have long been a favorite because they are customizable, scalable, and free. But now, there’s a new tool on the scene – GPT. Could generative AI be combined with Google Ads scripts? That was the question I set out to answer and the result is my first Google Ads script that uses GPT.
The script identifies opportunities for responsive search ads (RSAs) and uses GPT to generate additional creative assets to capitalize on the opportunity. RSAs are a type of ad format that allows multiple headlines and descriptions for a single ad. Google uses machine learning to test different combinations, improving ad relevance and performance. We found that RSAs drive 4X the impressions of expanded text ads, and more headline variants result in more impressions per ad. Thanks for watching, for more videos like this one, please follow or subscribe.
